How we score each operator

The score leans hardest on licensing status, because everything else about an operator only matters once accountability is established. Whether a current UK Gambling Commission licence can be verified against the public register is checked before any other factor, and a licence that cannot be confirmed pulls the rest of the score down with it. Clarity of bonus terms and wagering conditions is weighted next, since unclear terms are where a reader can lose money without realising it. Softer factors, such as site design or the range of games on offer, carry the least weight, since they say nothing about whether an operator honours what it promises.